Personalization is tailoring a consumer product, electronic or written medium to a user-base on personal details or characteristics.
In print media, ranging from magazines to promotional publications, personlization uses databases of individual recipient's information. Not only does the written document address itself by name to the reader but also the advertising is targeted to the recipient's demographics or interests.
Personalization allows a company to tailor a specific product in accordance with individual standards, tastes and preferences.
Its unlimited applications are limited only by your imagination!
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